Navigation on a Website

by John Eberhard A well thought out navigational structure for a website makes it easy for visitors to find all the content. A poorly thought out navigational structure makes it hard for the visitor to find content and prevents the site from being user friendly. Too...

Top Music Albums

I know this is really non sequitur for a marketing blog, but in my newsletter last week I promised to produce a list of the most influential albums of all time. Since I know it would create endless argument to presume to name the most influential albums of all time, I...

Landscape Marketing

by John Eberhard Landscape Websites: Getting Your Web Site Re-Designed Right now is an excellent time for landscapers to get their web site re-designed, because every landscape designer or contractor knows that the spring is the busiest time of year. So you want to...

No Longer Recommend Tumblr.com

Over the past few years I have developed a link building method for myself and for clients, whereby I set up blogs for the client on 6 free blogging sites, including WordPress.com, Blogger.com, LiveJournal.com, Posterous.com, Blog.com and Tumblr.com. The purpose of...

Time to Get Your Marketing in Gear

by John Eberhard Labor Day is now past, marking the official end of the summer season (even though we will still have some hot weather in Los Angeles and in some other parts of the country). I have observed in past years that many business owners put their attention...

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