By John Eberhard YouTube advertising is where you create a video that can then be displayed before other videos on YouTube. These are called pre-roll video ads, and this is done through Google Ads (Google owns YouTube). The way this works is your video will be...
By John Eberhard One of the most challenging aspects of marketing a product or service is to explain the value behind product or service simply and engagingly, especially with products or services that are not widely known or understood. Explainer videos are great for...
By John Eberhard Videos are a powerful way to market your business. There are several different types of videos you can make for your business. Testimonial videos. These are more powerful than written testimonials because the viewer can see your client or customer....
By John Eberhard There is a relatively new phenomenon in the last 2-3 years that I wanted to comment on – which is the personality driven business. You see this primarily on YouTube, Instagram and Facebook, where you have one person who is the public face of the...
By John Eberhard There has been an explosion of promotional videos over the last several years, but the videos on YouTube don’t always follow the fundamentals. So I thought it would be good to state them. Obviously a promotional video should be good quality in...
by John Eberhard I have been managing Google AdWords accounts for about 10 years, and recently I became a Google Partner and Google AdWords Certified. Google has been fairly aggressive over the last two years in adding new features. One of the newer features and one...
