By John Eberhard There is a relatively new phenomenon in the last 2-3 years that I wanted to comment on – which is the personality driven business. You see this primarily on YouTube, Instagram and Facebook, where you have one person who is the public face of the...
By John Eberhard There has been an explosion of promotional videos over the last several years, but the videos on YouTube don’t always follow the fundamentals. So I thought it would be good to state them. Obviously a promotional video should be good quality in...
by John Eberhard I have been managing Google AdWords accounts for about 10 years, and recently I became a Google Partner and Google AdWords Certified. Google has been fairly aggressive over the last two years in adding new features. One of the newer features and one...
by John Eberhard I started working in the marketing field in 1989. For those of you that are history-challenged, that was before there was an Internet. I have specialized in Internet marketing for the last 10 years or so, so it is interesting now that I am starting to...
by John Eberhard Everyone who has a web site wants to generate leads with it. Sometimes the site isn’t doing anything. Sometimes it is generating some leads, but not enough. Sometimes it is generating a steady flow of leads, but the owner of the site wants to...
by John Eberhard In my last article I talked about video marketing and various statistics that indicate that video marketing is an important tool in marketing your business online today. I also listed out 6 different types of videos that a business could create...
