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Cheaper Advertising on Google

Cheaper Advertising on Google

By John Eberhard Many smaller advertisers have been scared off of advertising on Google because of high costs per click that can be as high as $40 per click or more in some industries. These higher costs per click are largely driven by having a larger number of...
A Brand Story Video

A Brand Story Video

By John Eberhard What is a brand story video, and do you need one? A brand story video is a short video, done for a business, usually 2 minutes or less, that introduces and explains who you are and what your business is. It is done interview style, meaning...
Videos with Stock Visual Content

Videos with Stock Visual Content

By John Eberhard Many business owners probably don’t know that it is possible today to have videos made for your company with all or mostly stock visual content. By stock visual content I mean stock photos, and stock video clips. Today there are numerous stock video...
The Basics of Video Marketing

The Basics of Video Marketing

By John Eberhard There has been an explosion of promotional videos over the last several years, but the videos on YouTube don’t always follow the fundamentals. So I thought it would be good to state them. Obviously a promotional video should be good quality in terms...
YouTube Advertising

YouTube Advertising

By John Eberhard YouTube advertising is where you create a video that can then be displayed before other videos on YouTube. These are called pre-roll video ads, and this is done through Google Ads (Google owns YouTube). The way this works is your video will be...