By John Eberhard I am now in the process of modifying a website that is completely generic. It is for a local business, and it has service pages for all the services the business offers. It has great graphics and well written copy (text) and an interesting design. It...
By John Eberhard An identity capture device is a feature on a website that gets people to give you their contact information. Every website needs identity capture devices. It’s how you use a website to generate new leads and identities to market to. You are trying to...
By John Eberhard I had a couple people ask me recently what a landing page is and what it is supposed to have on it. A landing page is a page on your web site where you have someone arrive, or land, when they click on some kind of online promotion. This promotion...
By John Eberhard How often a business website should be redesigned is a vital question every business owner or marketing director needs to answer. I think as a general rule that a business website should be fully redesigned every 3-5 years. But here are a number of...
By John Eberhard I recently set up online chat on two websites and want to share it because I think it is a feature that would help a lot of businesses. You’ve probably seen online chat set up on websites, usually in the form of a button or small window in the bottom...
By John Eberhard There is a relatively new phenomenon in the last 2-3 years that I wanted to comment on – which is the personality driven business. You see this primarily on YouTube, Instagram and Facebook, where you have one person who is the public face of the...
