By John Eberhard I am now in the process of modifying a website that is completely generic. It is for a local business, and it has service pages for all the services the business offers. It has great graphics and well written copy (text) and an interesting design. It...
By John Eberhard An identity capture device is a feature on a website that gets people to give you their contact information. Every website needs identity capture devices. It’s how you use a website to generate new leads and identities to market to. You are trying to...
By John Eberhard I had a couple people ask me recently what a landing page is and what it is supposed to have on it. A landing page is a page on your web site where you have someone arrive, or land, when they click on some kind of online promotion. This promotion...
By John Eberhard How often a business website should be redesigned is a vital question every business owner or marketing director needs to answer. I think as a general rule that a business website should be fully redesigned every 3-5 years. But here are a number of...
By John Eberhard Here are a number of reasons why getting a newly designed website would be a good idea right now: Mobile Friendly: If your site was designed years ago, before it became a hard requirement for sites to be mobile friendly, it would be a really good idea...
By John Eberhard I recently began working on a new custom web design for a veterinary ophthalmologist client. The first thing I usually do on such a project is to review 100-150 websites from others in the client’s industry. This gives me ideas, and allows both...
