By John Eberhard Last week I talked about how important it is to use statistics when managing a marketing activity or marketing campaign. This week I am going to talk about what statistics you should use for various things. Web Site With a web site, you should track:...
By John Eberhard One of the basics of marketing is to send out promotion, carefully track the responses of leads and sales that come back in, then adjust your promotion based on what was most successful. You of course want to take the ads or pieces that were most...
