by John Eberhard

Google has offered advice to pay per click advertisers on their AdWords program. Here is a little of what they had to say:

"Armed with the right advertising strategies, online advertisers can find opportunities in today’s economic downturn. And AdWords’ real-time targeting and reporting provide advertisers with the most nimble and efficient way to reach customers during these tight times.

"We know you’re probably keeping a close eye on your bottom line, and in this challenging economic climate, we’re committed to helping you maximize your AdWords investment. To that end, we asked experts on the AdWords team to share their top recommendations for getting the most out of AdWords during an economic downturn."

See their full article here.