By John Eberhard

In an article several years ago I described all the major methods of website marketing for a company, and gave examples of different types of companies, and what actions I would recommend that they should do online.

I decided to take this and update it for 2018.

Home Improvement Company (Local, high ticket item)

  • Pay-per-click advertising on Google, Bing and Facebook
  • Yelp paid advertising
  • Google My Business (maps listings)
  • Search engine optimization (SEO) and link building
  • Social media marketing targeted at the local geographical area
  • Video marketing, showing products
  • Email marketing, once you build up a list of prospects

Health Care Practice (Local, high ticket item)

  • Pay per click advertising on Google, Bing and Facebook
  • Google My Business (maps listings)
  • Local search engine optimization (SEO) and link building
  • Social media marketing geared to the local geographical area
  • Video marketing, showing practice owner and happy patients
  • Email marketing, once you build up a list of prospects
  • Yelp paid advertising

Consulting Company (National, high ticket item)

  • Pay per click advertising on Google, Bing and Facebook
  • Search engine optimization (SEO) and link building
  • Social media marketing geared to the target public
  • Video marketing, showing owner, and client testimonials
  • Email marketing, once you build up a list of prospects
  • Blogging

Book Author (National, low ticket item)

  • Social media marketing targeted at people interested in the topic
  • Blogging
  • Video marketing, showing author
  • Email marketing, once you build up a list of prospects

Beauty Products Manufacturer (National, low ticket item)

  • Search engine optimization (SEO) and link building
  • Social media marketing geared to women in target age group
  • Video marketing, showing products, happy customers, experts
  • Email marketing, once you build up a list of prospects
  • Blogging
  • Exhibiting at local home shows and other types of local shows

Dance Studio (Local, low ticket item)

  • Google My Business (maps listing)
  • Pay per click advertising on Google, Bing and Facebook
  • Search engine optimization (SEO) and link building
  • Social media marketing geared to the target public in local geographical area
  • Video marketing, showing performances
  • Email marketing, once you build up a list of prospects
  • Blogging
  • Yelp paid advertising

Insurance Agency (Local, relatively low ticket)

  • Google My Business (maps listing)
  • Search engine optimization (SEO) and link building
  • Social media marketing geared to the local geographical area
  • Email marketing, once you build up a list of prospects
  • Yelp paid advertising

Software Company (National, high ticket)

  • Pay per click advertising on Google, Bing and Facebook
  • Search engine optimization (SEO) and link building
  • Social media marketing geared to the target public
  • Video marketing, showing product, developers, customers
  • Email marketing, once you build up a list of prospects
  • Blogging

Financial/Retirement Consultant (Local, high ticket)

  • Pay per click advertising on Google, Bing and Facebook
  • Search engine optimization (SEO) and link building
  • Social media marketing geared to the target public
  • Video marketing, showing consultant, happy clients (some laws restrict showing clients)
  • Email marketing, once you build up a list of prospects
  • Blogging

Private School (Local, high ticket item)

  • Pay per click advertising on Google, Bing and Facebook
  • Yelp paid advertising
  • Google My Business (maps listing)
  • Search engine optimization (SEO) and link building
  • Social media marketing targeted at parents in the local geographical area
  • Video marketing, showing facilities, faculty and students
  • Email marketing, once you build up a list of prospects
  • Blogging

Real Estate Agent (Local, high ticket)

  • Pay per click advertising on Google, Bing and Facebook
  • Yelp paid advertising
  • Google My Business (maps listing)
  • Search engine optimization (SEO) and link building
  • Social media marketing geared to the local geographical area
  • Email marketing, once you build up a list of prospects

Good luck with marketing your company online.

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