By John Eberhard
In an article several years ago I described all the major methods of website marketing for a company, and gave examples of different types of companies, and what actions I would recommend that they should do online.
I decided to take this and update it for 2018.
Home Improvement Company (Local, high ticket item)
- Pay-per-click advertising on Google, Bing and Facebook
- Yelp paid advertising
- Google My Business (maps listings)
- Search engine optimization (SEO) and link building
- Social media marketing targeted at the local geographical area
- Video marketing, showing products
- Email marketing, once you build up a list of prospects
Health Care Practice (Local, high ticket item)
- Pay per click advertising on Google, Bing and Facebook
- Google My Business (maps listings)
- Local search engine optimization (SEO) and link building
- Social media marketing geared to the local geographical area
- Video marketing, showing practice owner and happy patients
- Email marketing, once you build up a list of prospects
- Yelp paid advertising
Consulting Company (National, high ticket item)
- Pay per click advertising on Google, Bing and Facebook
- Search engine optimization (SEO) and link building
- Social media marketing geared to the target public
- Video marketing, showing owner, and client testimonials
- Email marketing, once you build up a list of prospects
- Blogging
Book Author (National, low ticket item)
- Social media marketing targeted at people interested in the topic
- Blogging
- Video marketing, showing author
- Email marketing, once you build up a list of prospects
Beauty Products Manufacturer (National, low ticket item)
- Search engine optimization (SEO) and link building
- Social media marketing geared to women in target age group
- Video marketing, showing products, happy customers, experts
- Email marketing, once you build up a list of prospects
- Blogging
- Exhibiting at local home shows and other types of local shows
Dance Studio (Local, low ticket item)
- Google My Business (maps listing)
- Pay per click advertising on Google, Bing and Facebook
- Search engine optimization (SEO) and link building
- Social media marketing geared to the target public in local geographical area
- Video marketing, showing performances
- Email marketing, once you build up a list of prospects
- Blogging
- Yelp paid advertising
Insurance Agency (Local, relatively low ticket)
- Google My Business (maps listing)
- Search engine optimization (SEO) and link building
- Social media marketing geared to the local geographical area
- Email marketing, once you build up a list of prospects
- Yelp paid advertising
Software Company (National, high ticket)
- Pay per click advertising on Google, Bing and Facebook
- Search engine optimization (SEO) and link building
- Social media marketing geared to the target public
- Video marketing, showing product, developers, customers
- Email marketing, once you build up a list of prospects
- Blogging
Financial/Retirement Consultant (Local, high ticket)
- Pay per click advertising on Google, Bing and Facebook
- Search engine optimization (SEO) and link building
- Social media marketing geared to the target public
- Video marketing, showing consultant, happy clients (some laws restrict showing clients)
- Email marketing, once you build up a list of prospects
- Blogging
Private School (Local, high ticket item)
- Pay per click advertising on Google, Bing and Facebook
- Yelp paid advertising
- Google My Business (maps listing)
- Search engine optimization (SEO) and link building
- Social media marketing targeted at parents in the local geographical area
- Video marketing, showing facilities, faculty and students
- Email marketing, once you build up a list of prospects
- Blogging
Real Estate Agent (Local, high ticket)
- Pay per click advertising on Google, Bing and Facebook
- Yelp paid advertising
- Google My Business (maps listing)
- Search engine optimization (SEO) and link building
- Social media marketing geared to the local geographical area
- Email marketing, once you build up a list of prospects
Good luck with marketing your company online.