How to Decide Which Website Marketing Actions to Do, Part 2: Examples

by John Eberhard

In my last article I described all the major methods of website marketing for a company, and explained how to choose which ones are right for your company.

In this article I am going to give examples of different types of companies, and how I would evaluate each one for what marketing actions they should do online.

Home Improvement Company (Local, high ticket item)

  • Pay per click advertising
  • Google Maps/Places
  • Local search engine optimization (SEO) and link building
  • Social media marketing targeted at the local geographical area
  • Video marketing, showing products
  • Email marketing, once you build up a list of prospects

Health Care Practice (Local, high ticket item)

  • Pay per click advertising
  • Google Maps/Places
  • Local search engine optimization (SEO) and link building
  • Social media marketing geared to the local geographical area
  • Video marketing, showing practice owner and happy patients
  • Email marketing, once you build up a list of prospects

Consulting Company (National, high ticket item)

  • Pay per click advertising
  • Search engine optimization (SEO) and link building
  • Social media marketing geared to the target public
  • Video marketing, showing owner and happy clients
  • Email marketing, once you build up a list of prospects
  • Blogging

Book Author (National, low ticket item)

  • Social media marketing targeted at people interested in the topic
  • Blogging
  • Video marketing, showing author
  • Email marketing, once you build up a list of prospects

Beauty Products Manufacturer (National, low ticket item)

  • Search engine optimization (SEO) and link building
  • Social media marketing geared to women in target age group
  • Video marketing, showing products, happy customers, experts
  • Email marketing, once you build up a list of prospects
  • Blogging

Dance Studio (Local, low ticket item)

  • Google Maps/Places
  • Local search engine optimization (SEO) and link building
  • Social media marketing geared to the target public in local geographical area
  • Video marketing, showing performances
  • Email marketing, once you build up a list of prospects
  • Blogging

Insurance Agency (Local, relatively low ticket)

  • Google Maps/Places
  • Local search engine optimization (SEO) and link building
  • Social media marketing geared to the local geographical area
  • Email marketing, once you build up a list of prospects

Software Company (National, high ticket)

  • Pay per click advertising
  • Search engine optimization (SEO) and link building
  • Social media marketing geared to the target public
  • Video marketing, showing product, developers, customers
  • Email marketing, once you build up a list of prospects
  • Blogging

Tax Consulting Company (Regional, high ticket)

  • Pay per click advertising
  • Search engine optimization (SEO) and link building
  • Social media marketing geared to the target public
  • Video marketing, showing consultant, happy clients
  • Email marketing, once you build up a list of prospects
  • Blogging

Private School (Local, high ticket item)

  • Pay per click advertising
  • Google Maps/Places
  • Local search engine optimization (SEO) and link building
  • Social media marketing targeted at parents in the local geographical area
  • Video marketing, showing facilities, faculty and students
  • Email marketing, once you build up a list of prospects
  • Blogging

Real Estate Agent (Local, high ticket)

  • Pay per click advertising
  • Google Maps/Places
  • Local search engine optimization (SEO) and link building
  • Social media marketing geared to the local geographical area
  • Email marketing, once you build up a list of prospects

Good luck with marketing your company online.

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