Market Research

Find Out How to Better Motivate Your Prospects to Buy

Many companies today have experienced a decline in sales or income, or both. In such a climate it is tempting to get the idea that it is because of the economy or the federal government or some other reason, and that there is nothing that can be done about it.

In fact I would go so far as to theorize that many business owners today have experienced a decline in income, and have decided that they just can’t expand their business right now. That it is impossible to reach previous income goals. That they have to wait out the bad economy or some similar idea. And so they aren’t even trying to expand their businesses.

So is this conclusion correct? Is it impossible to expand a business today?

Well it certainly is true that we have a challenging economic environment. And if you are doing things the same way you were prior to the economic downturn in 2008, then chances are you will not be setting any income records. But I submit that it is not true that you cannot expand a business today.

So what do you need to do differently today, in order to actually expand a business in this climate?

One fact that cannot be denied is that people have different attitudes today about spending money than they did prior to 2008. So you cannot continue to promote to your target public with the same type of message or approach that you used five or more years ago.

The Solution: Surveys

How do you find out the current attitudes of your target public towards your product or service, and towards spending money today? You survey them.

And if you survey your target public correctly, you can learn more about their attitudes today and from that, figure out how to better motivate them to buy your product or service. It may even take more than one survey project to get the right answer on how to motivate people better, but it can be done.

And if you know how to properly motivate people by understanding their current attitudes, then you can increase your leads, sales and income. And you can promote with confidence.

The key is to understand that if your promotion is not working like it used to, or if your sales and income are down and you just can’t figure out why, that you are not hitting your public with the right message any more. Their attitudes have changed, and you need to find out how they have changed. You have to make a commitment to surveying your public and finding out what they think right now. That will open the door to better reaching them and better motivating them to buy your products or services.

Types of Surveys Real Web Marketing Can Do

Buying Attitudes Surveys: We can survey your target public to find out what their current attitudes are on buying your products or services. Typically this includes finding out what benefits they feel they would receive from buying your product or service, and often will include surveying to find out what problem they feel they could solve by buying your product or service.

Positioning Survey: How your company or product is positioned can be very important in how it is perceived in the mind of the prospect. A positioning survey is done to find the best way to position the product or company.

Target Public Survey: This type of survey is done to narrow down and exactly identify which type of public is most likely to buy your product or service, which is helpful then in being able to find ways to reach that public.

Customer Satisfaction Survey: What do your customers think of your company? How satisfied are they with your product and service? The answer may surprise you, and it’s important to find out.

Inexpensive Surveys Online

Depending on who your target public is, it may be possible to procure email lists of your public and conduct surveys inexpensively via email. Ask us about this.

Find Out More

To find out more about Real Web Marketing’s market research services or to get a quote on a survey project, call us at 661-441-2429 or fill out the form below.

 






 



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