By John Eberhard

In writing monthly reports for several clients recently I was able to see the results of our marketing their web sites over a period of time.

Client A
Tree Nursery, Northwest US
Designed a new web site for the company in February, 2011, did search engine optimization on the new site, then set up a Google AdWords account for them, and began a medium heavy link building program. The purpose of the link building program was to get them to rank highly on search engines for their targeted keywords, thus increasing their site traffic.

Current Keyword Ranking:
Keywords with #1 position: 4
Top ten ranking keywords: 24
Top 20 ranking keywords: 53
Top 100 ranking keywords: 121
Top 500 ranking keywords: 164

Current links to site: 15,700

Here’s a comparison of their site traffic this year compared to last year.

Month

2011 Visits

2012 Visits

April

4761

8175

May

3483

8071

June

1966

5786

July

3729

5297

August

3859

5,559

TOTALS

17,798

32,888

 

Client B
Editor for Authors, Texas
This client came to me in August 2010 and wanted search engine optimization done on her web site. We did the SEO and then began a medium program of link building. In the summer of 2011 we added social media marketing.

Current Keyword Ranking:
Keywords with #1 position: 12
Top ten ranking keywords: 19
Top 20 ranking keywords: 26
Top 100 ranking keywords: 35
Top 500 ranking keywords: 42

Current links to site: 14,100

Twitter followers: 5,198

Here’s a comparison of this client’s traffic from 2011 to 2012. Note that in May 2012 we had problems with Google Analytics and did not get an accurate count. Note most months in 2012 are double or more of the traffic from 2011.

Months 2011

Visits

Page Views

Months 2012

Visits

Page Views

 

 

 

 

 

 

Jan  11

316

901

Jan 12

650

1,249

Feb  11

239

759

Feb 12

551

1,288

Mar  11

248

562

Mar 12

703

1,474

Apr  11

189

524

Apr 12

679

1,322

May 11

283

757

May 12

314

838

Jun 11

294

655

June 12

556

1,098

Jul 11

246

617

July 12

684

1,476

Aug 11

298

806

Aug 12

715

1,591

 

 

 

 

 

 

TOTALS

2,113

5,581

TOTALS

4,852

10,336

 

Client C
Home Improvement Company, Southern California
This company came to us in August 2009. They wanted search engine optimization for their site, and we started managing their Google Adwords campaigns, and started a heavy link building program which we have continued for three years. We also started a blog for them separate from their main site.

Current Keyword Ranking:
Keywords with #1 position: 7
Top ten ranking keywords: 20
Top 20 ranking keywords: 32
Top 100 ranking keywords: 85
Top 500 ranking keywords: 103

Current links to site: 19,100

Twitter followers: 3,804

Here is a comparison of web traffic for the first six months we worked with the client compared to the last six months. The most recent traffic includes traffic to their blog.

Months 2011

Visits

Page Views

Months 2012

Visits

Page Views

July 09

877

3364

Mar 12

1689

3349

Aug 09

953

3268

Apr 12

1755

3821

Sept 09

978

2792

May 12

1513

3107

Oct 09

1020

2881

June 12

1477

2909

Nov 09

983

3000

July 12

1788

3484

Dec 09

730

2112

Aug 12

1462

3022

 

 

 

 

 

 

TOTALS

5,541

17,417

TOTALS

9,684

19,692

 

Summary

SEO, link building and social media marketing are extremely effective in building traffic to a web site. But it takes time and you have to be willing to stick with a program.

 

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