by John Eberhard
I recently wrote an article on the use of hashtags on Twitter.
If you can develop a large number of followers on Twitter, then sending out regular messages, called “tweets,” can be effective in marketing a product or service.
Hashtags are a phenomenon that has happened on Twitter over the last two years or so. It is a word or several words together with a pound sign (#) at the beginning (like for my business, #onlinemarketing, or #websitemarketing, or #searchengineoptimization, or #videomarketing). The words define a topic. These can be general ongoing topics of conversation, or sometimes they can be timely topics related to current events (like #benghazi, or #EricHolderResigning). You include a hashtag in your tweet, to basically define what you are talking about.
Normally, without a hashtag, you send out a tweet and people who are your followers will be able to see it. Also, people on Twitter who are not your followers can see that tweet if they search for any words or phrases that are in the tweet.
But with a hashtag in your tweet, you can potentially, significantly increase the number of people who could see your tweet. Because hashtags have become sort of a popular thing on Twitter and if you select a popular hashtag, then people will be searching for tweets with that hashtag and will see yours.
Results on Using Hashtags
We recently started using hashtags with all Twitter posts for all of our social media clients. We have found this to be tremendously successful.
For example, with one client, the number of people arriving on her site, referred from Twitter, increased 110% when we implemented the hashtags. Now Twitter is the largest referral source for her site, even above Google.
For my own Twitter account, since I implemented hashtags, Twitter is the second highest referral source to my site. Also I am now getting about a dozen people retweeting my tweets, giving links to my articles. This is happening 1-2 times per day now, and it never happened before I was using hashtags. I also had one of my articles featured on The Online Marketing Mastery Daily, a digest of articles on Paper.li. Now when I go back to it today, I have three of my articles featured.
So if you’re doing Twitter marketing, hashtags are a must.