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Social Media Marketing

4.80 billion people around the world are now using social media, which represents nearly 60% of the worldwide population, and 78% of 18 year olds.

150 million new users have started social media accounts within the last 12 months. The average daily time spent using social media is 2 hours, 24 minutes.

The overall percentages of social media users are 53.5% men and 46.5% women, though those percentages vary by the various social media sites.

TikTok demographic data and usage

  • Number of monthly active users: 834.3 million, other reports cite 1+ billion
  • Largest age group: 18-24 (21%)
  • Gender: 54% female, 46% male
  • Time spent per day: 45.8 minutes

LinkedIn demographics and usage

  • Number of members: 930 million
  • Largest age group: 30-39 (31%)
  • Gender: 43% female, 57% male
  • 63% of LinkedIn users access the network weekly, 22% daily (in 2020)

Considering the overwhelmingly widespread use of social media, the question is not WHETHER you should have a social media presence, but rather WHAT sites you should be on.

Here is some statistical data on the demographics of the most popular social media sites, to help you decide where to concentrate your efforts on social media.

Facebook demographics and usage

  • Number of monthly active users: 2.963 billion
  • Largest age group: 25-34 (29.9%)
  • Gender: 44% female, 56% male
  • Time spent per day: 30 minutes

Instagram demographics and usage

  • Number of monthly active users: 2 billion
  • Largest age group: 25-34 (31.2%), with 18-24 year-olds close behind at 31%
  • Gender: 48.4% female, 51.8% male
  • Time spent per day: 29 minutes

Twitter demographics and usage

  • Number of daily active users: 237.8 million
  • Largest age group: 18-29 (42%)
  • Gender: 34.1% female, 61.29% male
  • Time spent per day: 34.8 minutes

Statistics from Sprout Social.

Social Media Marketing

Real Web Marketing Inc. can create a great presence for you on any of the top social media sites.  The type of social media marketing services we provide will depend on your type of business, your target audience, your current social media presence, and what you want to accomplish. We will customize a package for you based on your needs.

We can provide campaigns on Facebook, Twitter, LinkedIn, Instagram and TikTok.

Find Out How Social Media Marketing Packages Can Benefit You

To find out more about how this powerful marketing method can help you, please call us at (661) 441-2429 or fill out the form below.

RWM Services
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