Video Marketing & Production | Digital Videographer

Once you have some videos produced, how do you use them to market your business? Here are some tips.

1. Post the videos to YouTube. Regardless of any other video sharing sites you post them on, you should always post them on YouTube. Because YouTube’s search engine has the second highest traffic of any search engine on the planet, second only to Google. Additionally, consider also using various other video hosting platforms to maximize reach and ensure your online videos are accessible to a broader audience.
2. Post the videos on your website, especially on pages that are of the same topic as the video. Incorporate brand videos and customer testimonial videos to build trust and showcase your company’s vision and satisfied customers.
3. Post the videos on your blog. Include educational videos and how-to videos to engage your audience and provide valuable information.
4. 

   Post the videos on social media. On Facebook, you can just post the URL of the video from YouTube, and it will display in your feed. But if you actually upload the full video file to Facebook, it will start playing (without sound) when people scroll across it on their feed. They can click on it to hear the sound. Use animated videos to capture the attention of your target audience.

5. You can run a paid campaign for your video on Google Ads, which then makes the video display on YouTube before other videos (called a “pre-roll” video). This gets your video seen and gets you a lot of views. You pay if someone watches it for more than 10 seconds, and it counts as a YouTube view if they watch it for more than 30 seconds. Incorporate video ads and plan your video marketing campaigns to maximize impact.
6. Track and analyze your video marketing campaign efforts to understand what works best. Implement effective video marketing strategies to boost engagement and brand visibility.
7. Collaborate with influencers to create videos that resonate with your audience. Utilize diverse video content to keep your video marketing fresh and engaging.
8. Ensure your entire video keeps viewers engaged by using short clips, dramatic cuts, and background music. Align your video marketing efforts with your overall strategy for better results.
9. Develop a comprehensive video marketing campaign and refine your video strategy to create personalized connections with your audience.

Real Web Marketing can help you with all aspects of your video marketing strategy, including video production, posting them in all the appropriate places, and running YouTube advertising for you via Google Ads. Call us at 661-441-2429 for more information.