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By John Eberhard

I’ve been trying out bard.google.com for some research purposes. I asked it:

According to polls what are the biggest concerns of small business owners regarding marketing?

Here’s what Bard had to say:

“Resource Constraints:

  • “Limited Budget: The most common hurdle is a tight marketing budget. Small businesses often struggle to allocate sufficient funds for marketing activities, limiting their reach and impact. (Constant Contact, U.S. Chamber of Commerce)
  • “Lack of Time & Manpower: Wearing multiple hats is common in small businesses, leaving limited time and personnel dedicated solely to marketing efforts. This makes consistent execution and campaign management challenging. (HubSpot, SCORE)

“Effectiveness and Measurement:

  • “Generating High-Quality Leads: Attracting qualified leads that convert into sales is a top concern. Knowing how to target the right audience and craft effective messaging to get leads in the door can be daunting. (SCORE, Manta)
  • “Measuring ROI: Demonstrating the return on investment (ROI) of marketing efforts is crucial for justifying costs and optimizing campaigns. Many small businesses struggle to track and analyze results effectively. (HubSpot, Constant Contact)
  • “Keeping Up with Trends: The marketing landscape constantly evolves with new platforms, technologies, and strategies. Staying up-to-date and choosing the right approach can be overwhelming for small business owners. (Social Media Examiner, Hootsuite)

“Competition and Visibility:

  • “Standing Out in a Crowded Market: Standing out from established competitors, especially online, can be difficult. Small businesses often lack the brand recognition and marketing muscle of larger players. (HubSpot, Manta)
  • “Building Brand Awareness: Establishing a strong brand identity and reaching the target audience effectively is crucial for attracting new customers. Creating a recognizable and trusted brand can be challenging. (Small Business Trends, Hootsuite)

These answers seem pretty accurate to me based on my interactions with my marketing clients. What are your biggest marketing concerns?